Our Services

For Agencies

COMPASS CONSULTING helps advertising agencies and other marketing communications companies rethink and refine their mission, business model and structures. We can be helpful with positioning, ownership, agency architecture, profitability, new business development, improving creative resources and many other issues that go into the making of a successful modern agency.

Our proprietary “Casting for Big Ideas™” approach starts with redefining the agency as a focused creative enterprise. Our belief is that strong ideas, effectively communicated, have the power to transform brands. If agencies are having trouble with growth or profitability they are usually either not delivering on their mission or have a flawed business model. Projects begin with agency management defining a problem. We conduct a needs assessment and propose a timeline and line of attack. If this is agreed to, we proceed with a tailored approach to develop a desired result. Projects are almost never open-ended. They have a specific goal, and once that is achieved, we withdraw unless there is some reason to retain us as a quality-control resource going forward.

For Clients

COMPASS CONSULTING professionals can help evaluate and restructure the marketing process to assure its maximum effectiveness and achieve a greater return on investment. We can help improve the agency relationship to make it more responsive and dynamic. Are your agencies delivering effective services and communications on time and on budget? Is your brand properly positioned? Are all the brand communications properly integrated? Is there an effective strategic planning process to assure constant re-calibration of the marketing package? Is the brand living up to its communications promise? Does your brand lead its category – and is it positioned to defend against competitors?

We are experienced at managing agency searches – finding appropriate partners in the general advertising, research, strategic planning, media, design and other related fields. We can also help strengthen present agency-client relationships to overcome differences and assure longevity. We can help you evaluate compensation and contractual issues.

We are also experienced in building events and other kinds of activities that raise the profile of a brand and give it ownership of certain equities in the minds of consumers.

COMPASS CONSULTING is a special resource, based on the unique qualifications of our principal partners.